Social Media Executive
Are you passionate about content marketing and social media?
Do you love to create engaging content to generate brand awareness and sales?
Do you want to get immersed in all elements of Social Media Marketing?
Do you live and breathe social media?
This is an exciting opportunity to join an award-winning British Beauty Brand. Sienna X are looking for a conceptual, creative thinker who can come up with fun, new ideas that will help engage and drive the brand following and engagement across social channels and platforms. As a Social Media Executive, you will be responsible for creating and posting engaging content across our B2B & B2C social channels, including planning, and scheduling across platforms. You will organically increase follower growth and engagement on Sienna X core social channels through best-in-class content. You will work with the wider marketing team to identify social and content opportunities across the brand, ecommerce, PR and wholesale. Social activities will drive brand awareness as well as help to meet sales objectives.
Reports to Digital Marketing Manager and is responsible for executing the day-to-day management of our social channels as well as content creation. Great responsibility from day one, the opportunity to make a real difference.
Sienna X are an owner-managed, entrepreneurial company with an exciting fast pace and friendly team. We are passionate about transforming lives through beauty. We value personal growth, curiosity and integrity.
Key Responsibilities
Social:
- Creating, editing and scheduling all content across our Social Channels using the appropriate scheduling tool, aligning with the social media content calendar
- Devise a social content calendar, creating content for macro and micro trends.
- Stay on top of the latest social media trends and uncover reactive opportunities to create viral moments.
- You’ll pitch marketing campaigns ideas for social to the business, with a real chance to showcase your creativity.
- Share organic social insights for our paid social strategy to optimise performance.
- Stay up to date with beauty industry knowledge and trends, weekly reporting on competitor analysis.
- Monitor analytics and KPIs to gauge success of social media posts and campaigns.
- Stay up to date on beauty trends and consumer behaviour. Reporting weekly on Competitor behaviour.
- Work alongside the Digital Marketing Manager to collaborate with PR activities from a Social Media Perspective.
- Write engaging copy for social media posts; ensuring all content and TOV (tone of voice) is on brand.
Content Creation:
- A whizz at creating content for social media, comfortable for quick turnarounds and take minimal direction.
- Support live events, capturing content and creating assets promptly for sharing post-event.
- Provide Digital Marketing Assistant with content to use on Paid Social Ads, work collaboratively to know which content helps drive sales and leads.
- Comfortable with being in front of the camera to produce in-house content demonstrating the beauty products and serve as the social voice for Sienna X.
Community & Influencers
- Identify and collaborate with influencers and affiliates to expand the brand's reach and leverage their audiences.
- Successfully execute seeding strategy, seeing our products and reporting on results.
- Work with brand partners to amplify social giveaways, events and activations.
- Coordinate the #SiennaXYou community through our professional ambassadors and grow the #SiennaXYou affiliate program for D2C.
- Coordinate the VIP Sienna X Professional Group
About You
- Experience in a social media role preferred (+2 years)
- A highly motivated, energetic self-starter with faultless attention to detail
- Have initiative and a can-do attitude
- Platform Experience with TikTok, Instagram and LinkedIn
- Proven ability to increase engagement and social growth.
- Confident with content creation, showcasing creative flair with shooting and editing skills, utilizing Canva and Photoshop.
- Aesthetic eye for what great content looks like in the beauty space
- Experience with reporting and analytics
- Confident in finding talented social creators, briefing and reviewing partnership performance
- Ability to work at pace
- Maintain perfect time-management, and communicate timelines to the wider team.
- Excellent written and verbal communication skills to convey brand messaging
Benefits at Sienna X:
Lovely, bright spacious office in the heart of Droitwich Spa. Within walking distance of retail parks and canal lunchtime walk routes.
👖 Generous Staff Discount across all products
🏡 Work From Home Content Creation Days – up to 2 days per week*
💁🏽♀️ A collaborative, creative and inspiring working environment
💃 Social by name, social by nature… we like hanging out with each other when it’s not all about work and love us some organised (and not so organised) fun!
🏆 Opportunity to attend Award Ceremonies
📝 Personal learning & development opportunities
📚 Free Library… want a book we don’t have? We’ll order it!
🍏 Free breakfast, snacks and Light Lunches available. Good coffee, every type of tea you can think of… or we’ll get it in
📈 Pension Scheme
£25,000 - £30,000 (DOE)
MUST apply with a covering letter, CV and evidence of social content creation/link to creative portfolio.