About

CRAFTING COOL BEAUTY

As an already well respected and established business, we continue to grow year by year and have now added skincare, brows and luxury wax to our offering, but our main focus still stays the same; Expertise. We are a pro-level beauty brand, and we use advanced formulations combined with the highest quality ingredients to provide products that really do work.

"We want women to look and feel their best and in the most natural way possible."

Nicola Matthews - Founder & CEO

Sienna X are proud to use the highest natural and vegan quality ingredients, all locally sourced where possible to provide products that really do work.

In addition to sourcing local products all our receipts are tried, tested and manufactured in the UK, ensuring we keep our carbon footprint low and reassuring our customers of our focus on sustainability.

OUR FOUNDER

Before I became the founder of this fabulous beauty brand (OK, I’m a little biased), I started life as an air hostess with British Airways. Whilst I absolutely loved exploring the world and meeting lots of interesting people, after having two gorgeous children, I realised that I needed something a lot more flexible as a career choice, which is when I landed on Mobile Spray Tanning.

I got to meet lots of lovely clients whilst being able to fit it around school hours. But the real fun started when I set out to find a cost-effective solution to where I could spray tan my clients. After watching my children play in their pop-up tent one day, I had a light bulb moment and came up with the infamous (now patented) mobile spray tan booth… all whilst being pregnant with baby number three.

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TRAINING & EDUCATION

Education is our real passion which we demonstrate through our expert training academy. We supply award-winning products, equipment, kits and support to professionals, as well as helping people start new careers in the industry. We have the highest CPD points for our beauty courses; having had amazing training throughout my career, this part of the business is one of my passions. I believe that education is a journey, never a destination.

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Check out all of our awards and press coverage

Recent Awards

Blog posts

Beauty Trends to Watch in 2025

As we step into 2025, beauty trends are shifting toward smarter, more sustainable choices. The focus? Long-term skin health, minimalism, and emotional well-being. Here’s what’s shaping the new year...